Privacy Policy
Last updated: November 14, 2026 (provisional version)
This policy explains what data CLARAIA processes, why, and what your rights are. The salon using the service is the controller of its clients' data; CLARAIA acts as a processor, and as controller of the salon's account data.
1. What data we process
Salon account data (name, email, phone, billing information) and, on the salon's behalf, data of contacts who chat with Clara on WhatsApp: name, phone number, message content, appointment history and satisfaction survey answers.
2. What we use it for
Answering conversations, booking and confirming appointments, sending reminders and satisfaction surveys, re-engaging clients, running the account and billing, and keeping the service secure. We do not sell personal data.
3. Legal basis
Performance of the contract with the salon, legitimate interests (security and service improvement) and consent where applicable. The salon must have its own legal basis to contact its clients.
4. Who has access
Authorized CLARAIA staff when needed for support, and providers that operate the service: cloud hosting, AI model providers that process the text of conversations, WhatsApp and payment processors. They receive only what their function requires.
5. International transfers
Some providers may process data outside your country, Brazil or the European Union. In those cases we seek appropriate contractual safeguards.
6. How long we keep it
While the account is active and for as long as needed to meet legal obligations. After the account is closed, we delete or anonymize data at the salon's request.
7. Your rights (GDPR and LGPD)
You may request confirmation of processing, access, correction, anonymization, portability, deletion, information about data sharing and withdrawal of consent, and object to certain uses. A salon's clients should generally contact the salon itself; we also handle direct requests through the contact below.
8. Security
We apply reasonable technical and organizational measures, such as access control. No system is completely immune to incidents; in case of a significant incident we will notify affected people and authorities as the law requires.
9. Children
The service is intended for businesses and is not directed at anyone under 18.
10. Contact
To exercise your rights or ask questions: WhatsApp +55 11 99775-2412.